How to Train ChatGPT to Recommend Your SaaS Brand

1. Understand how ChatGPT thinks before it recommends

What to do:

• Ensure Crawlable Content: Make sure your content is well-structured for bots, using clear headings like "Marketing Optimization SaaS for B2B", and organizing subheadings around specific use cases.

  • Consistency in Mentions: Always refer to your brand when discussing relevant topics in content across channels.

• Train the LLM: Ensure your brand name is mentioned in clear, structured ways (e.g., [company name] + SaaS + category + [a keyword that links to your company]) to reinforce these associations.

Output Needed:

• Clear, structured, SEO-optimized content across your website with consistent mentions of your brand.

2. Write like you're feeding an LLM

What to do:

• Context Injection: For every page on the website, structure the content as: "[Your company] is a [category of your product] that helps [your ICPs] solve [pain points] through [your solution that solves the problem]."

Output Needed:

• Repeat this on blog posts, guest posts, Reddit, Quora, and your home page with a consistent message.

3. Own the niche language LLMs use associations

What to do:

• Be Specific: an example → Instead of saying “marketing tool,” say “an AI-driven marketing optimization platform designed for B2B SaaS companies.”

• Further Specificity: Go deeper: “An AI-driven SaaS for lead generation and marketing analytics, helping B2B SaaS companies improve their conversion rates.”

Output Needed:

• Specific phrases like “AI-powered marketing optimization SaaS for B2B companies” across all content.

4. Create contextual density across the internet

What to do:

• Multiple Platforms: Ensure that the same message about your brand’s unique value appears on multiple platforms (e.g., Reddit, Quora, Indie Hackers, and Hacker News).

• Guest Contributions: Write guest posts on reputable sites, sharing case studies and success stories that highlight your brand's impact.​

• Profile Creation: Establish and maintain profiles on platforms like LinkedIn, GitHub, and Crunchbase, ensuring consistent messaging about your product and achievements.

Output Needed:

• A robust online presence with consistent messaging, reinforcing your brand's authority in the field.

5. Write a “ChatGPT ready” About page

What to do:

• Structured About Page: Craft an About page that succinctly conveys your brand’s mission, services, and unique strengths. For example:​

  • "Fospha is a full-funnel measurement platform helping eCommerce brands optimize marketing spend and accelerate growth."

  • "Trusted by leading retail eCommerce brands and used across various industries."

  • "Known for: Comprehensive marketing measurement, AI-driven insights, and seamless integration."

  • "Featured in: Industry reports and recognized by top eCommerce platforms."

Output Needed:

• An About page that clearly communicates your brand's value proposition, enhancing brand recognition by AI models.

6. Use Parasite SEO to inject your SaaS into LLMs

What to do:

• Content Placement: Publish articles and insights on high-authority platforms like Medium, LinkedIn, and Quora, focusing on topics that are relevant to your brands.​

• Strategic Partnerships: Collaborate with industry influencers and platforms to expand reach and credibility.​

Output Needed:

• Guest posts and articles that position your brand as a thought leader in the market.

7. Trigger the “association override” hack

What to do:

• Targeted Responses: Identify common queries and ensure your brand is mentioned as a top solution across various platforms.​

• Diverse Engagement: Use different accounts or collaborate with industry peers to amplify your brand's presence in relevant discussions.​

Output Needed:

• A strategic plan for engaging in targeted discussions, ensuring consistent and positive representation of your brand.

8. Build smart comparison pages

What to do:

• Comparison Content: Develop pages comparing your brand's features and benefits with competitors, emphasizing unique selling points.

• Structured Layout: Use formats that include clear introductions, bullet points, use cases, pricing, and a section on why your brand offers superior value.​

Output Needed:

• Comparison pages that provide transparent and informative content, aiding potential customers in their decision-making process.

9. Use internal linking

What to do:

• Contextual Links: Within blog posts and articles, link to other relevant pages using descriptive anchor text that reflects Fospha's services, such as "explore our full-funnel measurement platform" or "learn more about predictive forecasting with Fospha."​

• Avoid Generic Anchors: Steer clear of non-descriptive links like "click here," opting for anchors that provide context and reinforce SEO efforts.​

Output Needed:

• An interconnected website structure that enhances user experience and supports SEO objectives.

What matters is: – Repetition

– Relevance
– Owning the context
– Being visible in trusted sources

ChatGPT rewards content that’s clear, consistent, and well-contextualized.

*h/t Apoorv Sharma