Hi, and thanks for taking me up on my “invitation only” to visit this insiders guide to Search Engine optimization secrets. The key to getting the most out of your SEPT membership is to use all of the tools we offer, not just the auto submitter. These tools and the following website optimization tips will ensure your success in getting your site listed.
SEPT is a wonderful tool that can help you advance your goals and reward you with getting your site listed, but even the best tool isn’t effective if you don’t use it properly.
Your failure to lay the proper groundwork can sabotage your future success.
The first step is making your website search engine friendly. Now don’t be scared if you’re not a web designer.
Most, if not all of these tips we’re going to talk about can be done with even a rudimentary understanding of html. If you have a webmaster, this will be a piece of cake for him as well.
Here’s why: Proper, descriptive meta-tags tell the search engines what your site is all about. Without them you still might get listed, but you might end up on page 3,005 of the search results page!
2) No Flash Pages.
Here’s why: Flash is cool, but it can not be read by any search engine. If your main page is flash only the Search Engines will not spider your page.
3) No Frame Pages.
Here’s why: Getting a search engine to correctly spider a site built with frames is really tricky and not for the timid at heart. The problem is that frames just confuse the search engine spiders, they just don’t know what to do when they hit a frames page, so most often they just go someplace else and ignore your site.
4) Make Each Page Of Your Site “Content Specific.”
Here’s why: competition between today’s search engines is pretty fierce they are all looking to provide the most relevant content for their users. So by focusing each page of your web site on a specific topic or theme you making. Easy for the search engines to determine what your site is about and where they should place it.
5) Use External Cascading Style Sheets
Here’s why: now before you get all freaked out cascading style sheets are not something to be afraid of. They’re very easy to use and every single web site design software give you the ability to create cascading style sheets quickly and easily. The advantage to using them is that they cut down on the amount of raw HTML code that your page uses, and what this does is in the fact causes you or and copy and text to have a greater “weight” in the page than the HTML code. Cascading style sheets also make for smaller pages which means the load faster for your visitors as well.
6) Keep Outgoing Links Off Of Your Page To a Minimum.
Here’s why: You one to the search engine spiders to follow all the links on your homepage that lead to other pages within your site. The idea being that your entire site gets indexed and listed. However some people mistakenly put links that lead outside of their site on their main page. The danger here is that the search engine spider will hit one of these external outgoing links and leave your site before it’s finished indexing your complete web.
7) Make Each Page Have A Specific Content Theme.
Here’s why: Much like making sure that your site has content specific information on each page, each page should have a specific theme that is somehow related to the rest of the pages on your site. For Example: If if your site was about flowers, having page is about roses, violets, sunflowers, and orchids is a great example of what were talking about. Each page has content specific information about that type of “flower”, yet the web sites theme is about flowers as well.
8) Keep Your Graphics To A Minimum.
Here’s why: It’s and said 100 times before but it needs said again; pictures do not sell words sell. If your web site design consist predominantly off graphics you’re doing yourself and your visitors a huge disservice. First, search engine spiders can read graphics, they don’t know what they are or what they’re supposed to mean. So they pretty much just ignore them and your site is pretty much just graphics you could be ignored as well. Secondly, even the best optimized graphics cause your page to load slower. With over 50% of the nations still connecting to the Internet with 28.8 bps modems, your page load time is critical. Reduced the number of graphics you use, can reduce your page load time.
9) Make Sure You Use The “alt-tag” For all Of Your Graphics.
Here’s why: For the graphics that you to use on your web site make sure that you use the special “ALT -tag” for each graphic. This special tag was originally designed so that people could tell from your description what the graphic was if they had graphics turned off in their browser. However that rarely happens these days by you should still use the tag and here’s why: first it gives you the opportunity to add keyword phrase is to your site and increase the keyword density. On important to appear make sure you use phrases and not standalone keywords as those tend to be ignored by the search engines.
10) Trade Links With Only Sites That Are Contextually To Your Product Or Service.
Here’s why: This is a big deal. The popularity of link to raising and its successful application cannot be denied however search engines are getting smarter every day and those web sites that subscribe to or follow the link farm mentality are going to get hammered in a big way very shortly. The key to making a link trade strategy work for your web site so that you gain Link popularity and increased search engine rankings is to trade links only with other web sites that are somehow related to the theme of your web site. For example, if you were a web hosting company it would make sense to trade links with e-commerce, web design, graphic design, software and even other web hosting companies. It would not make sense to trade links with florists, car dealers, online gaming sites, casinos,etc. See the point?